On May 4th, Google rolled out its core algorithm Update for improving the ultimate user experience which is completely based on content. Some termed it as ‘Pandemic Update’ as it comes during the Covid-19 pandemic and businesses are already declining, while some termed it as ‘Force Update’ as it comes on ‘International Star wars day’.
Google keeps improving their algorithm from time to time for a better experience, but this update is called Google core update, which means it is a huge change in algorithm and will impact a lot of sites worldwide. It is said that it is an advanced version of the January-2020 update. There is a lot of volatility seen in online traffic after rolling out its update and fluctuation in SERPs. Many Sites and Bloggers around the webosphere are already complaining due to sudden loss of traffic as people claimed that they lost 90% of organic traffic, while others are getting benefit from it. Some of search data companies shared data related to update like:-
Now, the question arises what to do if your websites got negatively impacted by the update? Google said that sites are ranking on the basis of relevancy, it doesn’t have a relation with bad content and has advised the users that instead of changing your content, keep uploading relevant content. Here, all you can do is follow the guidelines given by Google, update your content frequently, and fix your thin content and SEO errors.
Even after fixing the things discussed above, it is not guaranteed that you will be impacted by algorithm updates or not. But, fixing these issues, will provide a better user experience which should be your ultimate goal. Google updates will keep coming in the future. As it’s the ultimate goal is to provide a better experience and relevant content to the users. For More Information related to Google Updates feel free to contact Best SEO Expert in India.