A Comprehensive Guide to Online Reputation Management. At present, a large chunk of consumers has inclined toward online shopping. Thus, they make most of the research and comparison study online. Thus, being a manager or company’s owner, it’s important to manage your online reputation by taking control of the online conversations. Its techniques and strategies ensure that users find the right information about your company on the Internet. Consequently, it proactively influences what information people will find. For example, various techniques can help you push harmful content further down the Google Search by ranking your own or third-party more desirable content. Well, the importance of online personal and professional reputation can’t be understated. Here’s how to use these digital marketing channels to start building and managing a healthy online reputation for your business.
1) Decide What You Want Your Online Reputation to Be
Before starting to work on Online Reputation Management, you should decide your future or what you want online reputation to be. You need to ponder over your future image- whether you want to be perceived as an industry authority or to adopt the position as the market leader? Or to be known for your excellent customer service.
2) Assess Your Current Online Reputation
You need to determine your actual reputation by accessing various social media platforms. Ask people randomly about their opinion about your business’s names. Also, analyze whether your digital presence matches your reputation in an offline network? There are many tools that let you browse more than 40 complaint websites to provide with a list of negative reviews. Apart from this with Google Alerts, you can keep track of new content published about your business. This helps you identify new guest blogging and commenting opportunities. Well, if your company’s online presence is consistent with its reputation offline, great! If it’s not, consider it as an opportunity to build a solid presence as soon as possible.
3) Craft a Social Media Policy to Guide Engagement That Assists Your Reputation Goals
Social media policy refers to the guidelines that a company follow to communicate with its employees. It’s important to have an effective social media policy on the place to build a quality online presence. When creating your online presence, you need to check staff members from freely posting whatever comes to their mind if the content is associated with your business. One reason behind this is certain contents might impugn your reputation or create a biased reputation of your company. To keep things simple, you could tell your employees to label all of their posts as “personal” or create a pre-approval process for content, if necessary. And, reserve the right to edit or delete potentially harmful content.
4) Design a Social Media Content Strategy to Promote Your Desired Reputation
A social media content strategy outlines the topics that your brand wants to focus on, the use of keywords and who will be responsible for content creation and implementation. Here are some important steps toward it:
Social media is a vast platform and you cannot use it randomly. Rather, it’s important to decide a goal that you want to achieve through it and make a content marketing strategy for the same.
Social media provides one of the most important opportunities for digital marketing. To build a solid reputation, you need to identify the platform that is relevant for engaging your current customers. For example, if you are focusing on C-suite executives, you may use LinkedIn and Twitter rather than Pinterest and Snapchat. If you want to focus on lifestyle, design, and apps, Pinterest and Facebook may represent the most compelling options.
Apart from this, it’s equally important to identify what content will resonate with your audience. And, set up a social media content calendar to help your team keep track of what you’re posting to different channels.
5) Enhance Your Reputation with Blog Posts
Publishing high-quality and engaging content is the key to generating additional traffic with high- engagement. Here are a few tips and tools to help you publish quality content that supports your reputation.
Keyword research helps in analyzing what users are looking for. With the free Google AdWords Keyword Planner, you get information on the monthly search volume of keywords, a list of suggested keywords that users are searching for.
You want to make your writing easy for the average users to read and understand. For instance, it’s often better to use three short, simple sentences instead of long, complicated ones.
Managing your online reputation means actively influencing your customers and target audience. There are basically four digital marketing channels that help in shaping your online reputation namely Paid Media, Earned Media, Social Media, and Owned Properties. With social media, in particular, there are many tools and Best SEO Expert in India available to help you monitor your company’s online reputation and work toward achieving the desired goals.