Recruiters and talents acquisition companies require a growing network of candidates to gain new employment opportunities. After all, the more candidate they receive means more leads to generate and in turn, more business. However, it can be a difficult task for you as a recruiter to reach potential candidates and generate leads consistently. With many other recruitment agencies pushing their services, proactive recruiting and talent pool building are becoming a tough game.
With excellence in lead generation services in India, we can help you with high quality leads that can be converted with minimum effort.
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In recruitment industry, leads are potential future candidates who match a company’s required candidate’s persona profile and have shown some interest in you as an employer. Recruiters and other HR professionals have a goal to generate as many high-quality leads to fill their positions with high-quality employees. To make this process simple, they need to get help from a b2c lead generation company. Employers that use lead generation in recruiting can obtain large pool of talented candidates in a huge strategic and competitive environment. Employers can use lead generation in recruiting and Hire Lead Generation Expert in India.
Employers that use lead generation in recruiting have much larger pools of high-quality job candidates. Having such pools of talent means a huge strategic and competitive advantage including shorter time-to-hire, lower cost per hire, stronger employer brand, better quality of hire, improved candidate experience, and a lot more.
How does lead generation in recruiting work?
Lead generation in recruiting is a process that consists of creating content or events that potential candidates find interesting and useful. These are created with the main goal to trigger potential candidates to consider you as their next employer of choice.
The process of lead generation for recruitment agencies requires creating content or events that potential candidates find interesting and useful. Being one of the best Lead Generation Expert in India, we focus on driving growth for recruitment and staffing agencies. We assist our clients with inbound marketing, account-based marketing, and sales enablement to improve lead generation rates. Our services include lead generation marketing, automation, advertising, social media, SEO and PPC.
Lead Generation For Recruiters: What You Need To Know
Traditionally, lead generation for recruiters was done via cold calling method. But as the world evolved, the effectiveness of this lead generation method has declined slowly. Everyone screens their calls and millennials people prefer communication over email and text. That’s where online lead generation for recruiters enters the picture. The various lead generation tools using which we help Lead Generation Expert in India to have high-quality leads are as follows:
Paid Advertising
Google Ads
The allure of Google Ads is obvious.
By only displaying ads when people’s searches match a list of keywords that you provided to Google, you should be targeting only people with a high buying intent – the people who are directly interested in hiring a recruiter.
Pros
Unlike every other ad platform, Google Ads can target ads towards people based on their needs at the exact moment of their search. This ensures that you only display ads to people that have a high buying intent.
Ads can be customized to match a person’s exact search, increasing the odds that the ad is clicked. For example, if someone searches for “Chicago IT recruiter”, you can swap their search query into an ad headline so that the ad reads something like “Chicago IT recruiter – Your recruiting specialists”.
Cons
If you are not careful, Google’s default settings will cause you to blow through hundreds or thousands of dollars before you figure out what you’re doing wrong.
In some regions and industries, the CPC can be high, making it difficult to run a profitable campaign.
Social Media Advertising
Social media advertising is quite popular these days and for good reason. The ability to target your audience directly in their feed based on precise demographic criteria is a handy tool in the advertiser’s arsenal.
While each platform offers slightly different targeting preferences based on the demographic data they have available, LinkedIn is the obvious choice for recruiters trying to find new clients or candidates.
In the example above, we can see how a Chicago-based recruiter specializing in executive search for the retail industry can quickly find 6000+ LinkedIn members to target with an ad that is personalized to them.
However, much like AdWords, social media advertising for recruitment lead generation has its challenges.
Demographic-based targeting can make it difficult to get in front of a potential new client or candidate at the exact moment when they actually care about the recruiting service you’re offering.
It’s therefore important to create an ad campaign that is so compelling that someone is willing to click it even when they’re not in the precisely right spot in your buying cycle.
Search Engine Optimization (SEO)
SEO is the practice of optimizing your website so that you rank highly for search queries relevant to your business.
If you can achieve your objectives with this lead generation tactic, you are pretty much set as you watch Google funnel free traffic to your site on a daily basis.
To get your site to rank for important keywords, there is typically a large upfront commitment in time, money or both.
But if you’re ready, you need to think about two components of SEO: on-page and off-page.
On-page SEO
On-page SEO is the process of optimizing the site structure and individual pages of your recruiter site to maximize search traffic.
The great part about on-page SEO is that it is typically a task you can do entirely on your own as part of a self-directed recruitment lead generation strategy.
SEO Site Checkup and Site checker on-page SEO guide is a great resource to review when you are first getting started. For More information related to SEO Hire #1 Best SEO Expert in India.
Off-page SEO
Off-page SEO is essentially another name for link building – getting other sites to link to your site.
While it is nice when sites give you a natural link because you have such good content, you will find that it is much more likely that people will link to you if you engage in deliberate link-building activities.
These can include guest posting on other sites and asking influencers to share your content.
Social Media
The promises of social media marketers who say that you can build your business without spending a dime are lofty but as with all marketing channels, the reality is a bit murkier.
Social media marketing is the process of publishing content on LinkedIn, Facebook and Twitter to reach your target audience.
The challenges of turning social media into a legitimate lead generation tool are significant.
They include a declining organic reach, the difficulty of finding an audience that cares about what you’re posting and the time-consuming nature of sharing content.
We’ve already talked about how you can save yourself some time by automating the sharing process but there is not much you can do about the organic reach problem. As social media platforms continue to grow, they are increasingly showing business-related content on behalf of their paying advertisers only.
Email Marketing
Email marketing as a recruitment lead generation tactic can be a goldmine for businesses that have a large email list. In fact, email is the only free lead generation option that is guaranteed to get your message in front of your audience.
When thinking about email marketing, you must remember one fact: people delete most of the emails they subscribe to without opening them so you better have an eye-catching subject and engaging content if you expect your subscribers to get excited when they see your email in their inbox.
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