What are Search engine optimization and Search engine marketing?

The process of affecting the visibility of a website or a web page in a search engine’s unpaid results often referred to as “natural,” “organic,” or “earned” results and increase your business.

Types of SEO

A) On Page Optimization

B) Off Page Optimization


A) On Page Optimization:

On-page optimization refers to all measures that can be taken directly from the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.


B) Off Page Optimization:

It is the most important part in search engine optimization because it gives backlinks to your website performance in search engine for target Keywords .off page Search Engine Optimization service is the best way to get more website traffic.

You will probably wonder what search engine optimization is and how it works. Briefly, it incorporates all the techniques that make a website rank among the first in the results list generated by search engines for certain keywords. Search engine rank optimization is a process of perfecting the visibility of web pages in the results list generated by search engines.

SEO is a subcategory of online marketing, SEM (Search Engine Marketing). SEM deals with changing the ways a site is ranked by search engines and it also deals with the display of paid ads that are shown next to the results. SEM can mean: Pay-Per-Click advertising, paid links, or classic advertising (banners, GIF images).

SEM generally relies on creating links towards various sites (link building), displaying paid ads next to search results or content (CPC/PPC, CPM or CPA). These are mainly paid promotion methods and their goal is, depending on the budget, to help rank websites as high as possible in results lists generated by search engines for certain keywords.

A search engine optimization campaign consists of creating a portfolio of links that lead to a natural rank growth. When web users look for your products or services, your website has to be the first one they find. SEO helps search engines identify specific keywords that people look for, according to their relevance. The optimization process includes research of keywords, creating content, creating links and making your website visible to search engines.

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2 thoughts on “What are Search engine optimization and Search engine marketing?”

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