This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!).
But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.
Let’s look beyond the obvious trends at some developments percolating below the surface that will impact marketing in 2018 and beyond. Hopefully, these are some new ideas for the marketing trend grist mill … let me know what you think!
(1) The Rise of AMP (Accelerated Mobile Pages)
The idea behind this is that a handful of simple structural changes can make your site load up to 4 times faster and use 8 times
data and you can make faster your site. Already Google has started to favor AMP’s, giving them visibility in a carousel and a small lightning bolt icon to show their status.
2) The hyper-empowered consumer
Marketing strategies and marketing departments change very, very slowly. For years, we’ve been spending money on stuff that doesn’t work.
- Research shows that a disproportionate amount of money is being spent on print advertising and other channels in decline.
- Consumer behavior has changed dramatically in the past two years yet many companies are still working on digital strategies that worked in 2013.
- 80 percent can’t measure their social media effort or content marketing.
- A majority of marketers admit they don’t understand their match stack.
However, I’m starting to see evidence that companies big and small are starting to question these practices and begin to re-set in a dramatic fashion.
(3) Personal Branding is the New SEO Weapon
With personal branding, you’ll have a much easier time securing guest posts, driving more traffic to your website and building user trust. As Facebook alters its algorithms more and more to favor personal posts over branded ones, personal branding is set to become a core SEO strategy in 2017. A very low number of brands have actually taken advantage of this tactic so prepare to see its popularity increase.
(4)The Rise of Content
It’s no longer the done thing when it comes to content marketing to produce the same fluff over and over, or to write shallow accounts of original content on the web. Early content marketing efforts focused on producing as much bite-sized content as possible, but there’s been a surge in “epic” content; the long piece that covers a topic comprehensively. Since the market has been flooded with both types of content, we’re seeing a hybrid emerge: “Dense” content, which focuses on providing as much information as possible in the smallest amount – dense content – to appeal to readers.
(5) Don’t Delay: Start Optimizing Your Digital Marketing Plan Today!
If you’re ready to make 2017 your company’s most successful year ever, it’s important to focus in on optimizing your site an contact best SEO Consultant in India. Use this quick reference guide Best SEO Expert In India regarding digital marketing trends for 2017 to ensure that you can continue building your business in a dynamic way.